Every Good Story needs a cover…
…or a back of the book and sponsor section. This is the place where you can let your leads and clients know what they are getting into, a tour of what area of town? What will you be checking out and most importantly:
Who are you and how can they reach you if they like your tour and want to work with you?
Have a cover image
It all begins with a title and a cover image. Showcasing how far you will drive, how long it will take and what its rating is. This is your chance to lead with your brand for your customers and clients.
Tell them what they will be doing
This middle section of the “back of the book” is for you to describe in detail what people will be seeing and hearing on your tour as well as see an overview of who you are and showcase your brand identity.
Including your contact information and links to all of your websites and socials.
SHow them where you will be taking them
The title of each chapter becomes the name of the stop on the tour you will be sending your clients on. Show them the area of town, how many and where those stops will be all at a glance before they start their tour with you!